The Imported Motor Vehicle Industry Association (VIA) embraces a holistic vision for the future of transport in New Zealand, looking out to 2030 and beyond. This vision encapsulates the goals of reducing the harm caused by the transport system while maximising sustainability, fair market competition, and diversity of transport modes.
To illustrate our vision of transport in the future, we present a “day in the life” of average Kiwi families living about a decade from now. The story assumes that consumer behaviour and policy parameters have allowed or encouraged a transition towards this vision. Our families live in a suburban context, a rural area, and a central city space. Following our tale, we discuss the elements of behaviour and policy that will need to shift for this story to come true.